Course description

Introduction to Email Marketing

Explore the fundamentals, benefits, and the role of email in modern marketing strategies.

Building an Effective Email List

Strategies to organically grow and maintain a high-quality email subscriber base.

Crafting Compelling Email Content

Learn to create engaging and personalized content that resonates with diverse audience segments.

Email Design and Layout

Design principles and best practices for visually appealing and mobile-responsive email templates.

Segmentation and Personalization

Utilize segmentation tactics and personalization techniques to deliver targeted and relevant content.

Email Automation and Sequences

Implement automation tools to streamline workflows and design effective email sequences.

Deliverability and Inbox Placement

Strategies to ensure emails reach the inbox and avoid spam filters.

Metrics and Analytics

Key metrics to track, analyze, and optimize email campaign performance.

Conversion Optimization

Optimize emails to drive conversions, including CTAs, A/B testing, and landing page integration.

Compliance and Ethical Practices

Adherence to legal regulations (e.g., GDPR) and ethical considerations in email marketing.

Summarize the essentials and empower marketers to craft impactful email campaigns driving engagement and conversions.

What will i learn?