Course description

Video Production Course

This video production course provides a solid foundation in creating digital video content for social media marketing. It covers videography basics, content strategy, and visual storytelling. Equipped with these skills, learners can craft an impactful video marketing strategy for their brand's social media platforms.

Course Content 

Here's an outline of the content covered in the video production course:

1. Introduction to Video Production: Understanding the basics, including equipment, techniques, and industry standards.

2. Content Strategy for Social Media: Creating a strategic approach for video content tailored to various platforms.

3. Visual Storytelling: Exploring the art of storytelling through visual mediums to engage audiences effectively.

4. Choosing the Right Social Media Platforms: Analyzing and selecting suitable platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok for business needs. 

5. Social Media Platform Implementation: Learning how to effectively implement video content on chosen platforms for maximum engagement.

6. Filming Techniques: Mastering fundamental filming techniques, emphasizing smartphone-based video production.

7. Free Applications for Video Creation: Exploring and utilizing free applications to create impactful media assets for business campaigns.

8. Effective Campaign Creation: Strategizing and executing engaging social media campaigns to increase audience engagement, brand awareness, and sales.

This course provides a comprehensive understanding of video production, content strategy, platform selection, filming techniques, and campaign execution tailored for social media marketing success.

The course delves into the selection of appropriate social media platforms for business needs. Over 2 days, explore trending platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok, understanding their implementation to engage Singapore's 4.6 million active social media users.

To enhance campaign effectiveness, discover how to craft compelling marketing videos using only a smartphone. Learn basic filming techniques and utilize free applications to create impactful media assets for your company.

Upon completion, participants will excel in creating engaging social media campaigns, fostering increased positive audience engagement, and expanding brand awareness and sales to new audiences

Course Objectives

1. Develop a personalized video strategy.

2. Recognize various social media video types.

3. Script their own videos effectively.

4. Storyboard video content.

5. Identify fundamental film equipment.

6. Understand camera shots and angles.

7. Assess computer capabilities for video editing.

8. Execute basic video editing techniques.

9. Outline key considerations for launching social media videos.

What will i learn?